Generative engine optimization
Be the answer, not just a link
AI assistants and search summaries now answer questions directly. GEO makes sure your brand is part of those answers.
What is generative engine optimization?
Generative engine optimization (GEO), sometimes called answer engine optimization or LLM SEO, is the practice of improving how your brand, products and expertise are represented in AI-generated answers.
It builds on SEO fundamentals but adds new priorities: entity clarity, trustworthy citations, structured data, concise answer formats and a consistent presence across the sources AI systems rely on.
- Entity and brand-signal optimisation
- Structured data and schema markup
- Answer-ready content and FAQ architecture
- Crawler access and an llms.txt overview file
- Third-party mentions and digital PR
- AI visibility monitoring and reporting
10+Years of digital marketing with AI
5Academic qualifications
2Chartered designations (CIM UK, Canada)
10Integrated marketing services
Our GEO process
We start by testing how AI tools currently describe your brand and category. We then close the gaps in content, markup and authority.
- Baseline: review AI answers for your priority questions
- Foundation: fix entity data, schema and technical access
- Content: build answer-ready pages and expert resources
- Authority: earn credible mentions and citations
- Monitor: re-test prompts and report changes
Honest expectations
AI systems change often, and no one controls what they say. We cannot guarantee citations. What we can do is make your information accurate, accessible, well-structured and credible, which improves your chances and benefits your traditional SEO at the same time.
- No guaranteed placements
- Evidence-led recommendations
- Benefits that also support classic SEO
- Regular re-testing as platforms evolve
FAQ
Frequently asked questions
What is the difference between SEO and GEO?
SEO focuses on ranking pages in search results. GEO focuses on being understood, trusted and cited inside AI-generated answers. They share foundations and work best together.
Can you make ChatGPT or Google AI mention my business?
We cannot control AI outputs or promise mentions. We improve the clarity, structure and credibility of your online presence so AI systems have better material to draw on.
What is llms.txt?
It is a plain-text file in markdown that gives language models a concise overview of your site and key pages. Adoption varies, but it is a low-effort addition that we include on this website.
Ready to grow with AI-driven digital marketing?
Tell us about your goals. We will reply in writing with honest next steps.