Paid advertising
Measurable demand, from the first click
Search, social and display campaigns built around conversions and return on ad spend.
Campaigns built for return, not just clicks
Paid media can scale quickly, but it can also waste budget if it is not carefully structured and measured. We start with conversion tracking and clear goals, then build campaigns that match search intent and audience stage.
- Google and Microsoft search campaigns
- Performance Max and shopping campaigns
- Meta, LinkedIn and YouTube advertising
- Retargeting and audience strategy
- Ad copy and creative testing
- Landing-page recommendations
10+Years of digital marketing with AI
5Academic qualifications
2Chartered designations (CIM UK, Canada)
10Integrated marketing services
How we manage your budget
You own your ad accounts and see every dollar. We recommend budgets based on your goals, share forecasts honestly and adjust based on live results.
- Account ownership stays with you
- Transparent media spend and fees
- Weekly checks and monthly strategic reviews
- Clear rules for pausing, scaling and testing
Where AI helps
AI supports audience analysis, creative variation, anomaly detection and reporting. Strategy, messaging and budget decisions remain in the hands of experienced media buyers.
- Creative and copy variation testing
- Search-term and negative-keyword analysis
- Budget pacing and anomaly alerts
- Automated performance summaries
FAQ
Frequently asked questions
How much should I spend on ads?
It depends on your margins, sales cycle and market. We model realistic scenarios during planning and recommend a starting budget with room to scale winners.
Do you charge a percentage of ad spend?
Fee structures are agreed in writing before work begins and are based on the scope of work. We will explain the options during your consultation.
How quickly will ads start working?
Campaigns can launch within days of approval, but meaningful optimisation usually takes four to eight weeks of data.
Ready to grow with AI-driven digital marketing?
Tell us about your goals. We will reply in writing with honest next steps.