Marketing analytics
Decisions based on data, not guesswork
Reliable tracking and clear dashboards show what is working and where to invest next.
From data to decisions
Many businesses collect plenty of data but struggle to use it. We simplify analytics so you can see the full journey from first visit to final sale.
- GA4 and tag manager configuration
- Conversion and event tracking
- Call tracking and form attribution
- Looker Studio dashboards
- Monthly insight reports
- Data-quality and privacy reviews
10+Years of digital marketing with AI
5Academic qualifications
2Chartered designations (CIM UK, Canada)
10Integrated marketing services
Metrics we typically track
The right KPIs depend on your goals. A typical scorecard covers visibility, engagement and revenue.
- Organic and paid traffic quality
- Leads, calls and form submissions
- Cost per lead and return on ad spend
- Email engagement and revenue
- Local visibility and reviews
- Brand mentions in AI answers (sampled)
Reporting you can read
Every report begins with a plain-language summary: what happened, why it matters and what we will do next. Detailed data is always available, but you should never need an analyst to understand your own results.
- Executive summary on page one
- Clear goals versus actuals
- Annotated wins and issues
- Prioritised next actions
FAQ
Frequently asked questions
Do I need Google Analytics 4?
Most websites benefit from it. We can also work with other analytics tools depending on your privacy requirements and technology stack.
Can you track phone calls and offline sales?
Yes. With call tracking, CRM integration and offline conversion imports, we can connect many offline outcomes to marketing activity.
Who owns the data and dashboards?
You do. Accounts, properties and dashboards are set up under your ownership so you retain full access.
Ready to grow with AI-driven digital marketing?
Tell us about your goals. We will reply in writing with honest next steps.