Editorial and AI policy
AI speeds up the work. People own the decisions.
A clear statement of where we use AI, where we do not, and how every output is checked.
Where we use AI
We use AI where speed and pattern recognition add value, and we keep people in charge of strategy, accuracy and tone.
- Keyword, topic and competitor research
- Content outlines and first drafts
- Data analysis and anomaly detection
- Reporting summaries
- Testing headline and ad variations
Our human review standard
Nothing produced with AI is published without review. Every client-facing piece is checked for facts, originality and brand voice by a person who is accountable for it.
- Facts and figures checked against named sources
- Claims limited to what can be supported
- No invented testimonials, reviews or statistics
- Client confidential data never used without consent
- AI use disclosed on request
Measurement tools we work with
We build reporting on first-party tools from the search platforms themselves, and add specialist tools where a project needs them.
- Google Search Console, including its generative AI reporting
- Bing Webmaster Tools AI Performance
- Google Analytics 4 and Tag Manager
- Looker Studio dashboards
- Google Business Profile insights
Sources
- Google Search Central: Optimizing your website for generative AI features on Google Search
- FTC: Final rule banning fake reviews and testimonials
- Bing Webmaster Blog: Introducing AI Performance in Bing Webmaster Tools
Sources checked on . Third-party findings are reported as published and may be correlational.
FAQ
Frequently asked questions
Do you publish AI-written content without editing?
No. AI assists with research and drafting, and a person reviews, corrects and approves everything before it is published.
Will you tell me when AI was used?
Yes. We are open about how any piece of work was produced.
Do you put my data into AI tools?
Not without your consent. Confidential client information is handled under your instructions.
Next step
Find out what AI says about your business
Request a free AI visibility audit. You get a written summary and prioritised fixes within one business day of hearing from you.