Insights ยท Measurement
How to Measure AI Visibility
Four free ways to track how AI finds you.
Which tools show AI visibility?
Two first-party reports are now available. Bing Webmaster Tools' AI Performance report, in public preview since February 2026, shows citations in Copilot and Bing AI summaries. Google Search Console's generative AI performance report, launched in June 2026, shows impressions in AI Overviews and AI Mode.
- Bing Webmaster Tools: AI Performance
- Google Search Console: generative AI report
- Google Analytics 4: referral traffic
- Your own monthly prompt panel
How do I see visits from AI assistants?
In GA4, look at referral sources for domains such as chatgpt.com, perplexity.ai, copilot.microsoft.com and gemini.google.com. Volumes are usually small at first, so watch the trend rather than the total.
What is a prompt panel?
A prompt panel is a fixed list of around 25 buyer questions that you test by hand in each AI assistant every month, logging whether you are mentioned and which sources are cited. It shows changes that the platform reports do not capture.
Sources
- Bing Webmaster Blog: Introducing AI Performance in Bing Webmaster Tools
- PPC Land: Google gives Search Console its own generative AI visibility reports
- Google Search Central: Optimizing your website for generative AI features on Google Search
Sources checked on . Third-party findings are reported as published and may be correlational.
Written by
Dr. Abaid Ahmad
Founder of Summit Digital Marketing. Fellow and Chartered Marketer (CIM, UK), Chartered Manager, PhD and MBA, with more than ten years of digital marketing using AI.
Next step
Find out what AI says about your business
Request a free AI visibility audit. You get a written summary and prioritised fixes within one business day of hearing from you.